Poland opening

July 2019

Poland opening

July 2019
Warsaw - July 2019
CULINARYON @ ETHOS
Three large cooking studios + conference room in the heart of Warsaw, in the prestigious business center Ethos. This location will feature for the first time a flexible space that can be converted in a studio extension or in a conference room.
Polish tax regime
Click on the sub-titles to uncover more
Social Security Taxation
VAT
Standard rate: 23%, reduced rates: 8% and 5%.
Personal Income Tax
The tax rates applicable for income derived in 2018 are:

  • annual taxable income up to PLN 85,528 is taxed at 18%
  • annual taxable income above PLN 85,528 is taxed at 32%
Certain types of income are not aggregated, but are subject to a flat rate tax of 19%.
Taxable income – Individuals who are residents for tax purposes in Poland are taxable on their worldwide income.

Tax: offesetting losses
Losses – Tax losses generated from business activities and other independent professional activities may only be set off against income derived from those types of activity. Losses that could not have been set off may be carried forward for the maximum period of 5 years. Up 50% of loss may be utilized in a given year.
Polish Competitive Scenario
Crowded and fragmented market. Most of competitors are passive in Sales and average on Social media.
Competition: Open Classes
Polish Your Cooking
Polish your Cooking
Founded on 01 October 2013
• 1 room cooking studio (white loft - 35 pax)
• 3 Partner restaurants (La Cantina, Connect, L'Atelier)
• Mobile kitchen for outdoor events
• Open classes + Private Parties and Team buildings
• Classes starting @199Pln (47 euro) and 249 Pln (60 euro)
• International menu (specialised in polish cuisine)

Strengths
Weaknesses
• Established brand (credible for local cuisine)
• Flexibility (mobile studio + 3 partners rest.)
• Low cost structure (rent / HR)
• Open @47 euro (199 Pln) & @60 Euro (249 pln)
• Complete offer (Open + Private + Corporate)
• N.1 in Tripadvisor (317 reviews)

• Location and studio cheap look
• Entrance is very bad - pigeons :)
• No real BAR
• No team building games (easy fix from them)
• No active sales team
• Building closes at 22:00
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 January 2019
4.915 Page Likes
3.742 Following
168 reviews 4.9/5
Avg.15 Likes per post
975 Followers
100 Posts
70 to 160 Likes per post

12 Subscribers
3 Videos
YOUTUBE
28 Reiviews
5/5
Instytut sztuki kulinarnej
Institute of culinary art
Founded 2007
• 4 rooms cooking studio (XXL facility)
• Professional & Recreational
• Professional + Open + Private + Corporate
• Open classes @ 220 Pln (50 Euro), 8 to 16 Pax, 4-5h
• Hangar feeling yet with very basic fit-out
Strengths
Weaknesses
• More than 10 years on the market (2007)
• XXL facility with 4 connected cooking rooms
• Large pool of chefs / instructors (38)
• Active in open classes

• Very poor website
• Weak in social media
• Cheap looking location
• No Bar


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 January 2019
7.797 Page Likes
7.765 Following
282 reviews 4.6/5
Avg.<10 Likes per post
975 Followers
141 Posts
50 to 150 Likes per post

N/A
YOUTUBE
N/A
One class per day
Open Classes
A wide selection of international themed classes. 3-4 hours per class, 4 dishes and price of 220 to 270 Pln. From 8 to 16 Guests per class. They publish the class calendar 2 months in advance.
Develey Culinary Innovation Studio
Develey, Culinary Innovation Studio
It is a cooking studio owned by the n.1 producer of mustards and cold deli sauces. They aim both at end consumer and at professional chefs.
Strengths
Weaknesses
• Support from Devely (Bavarian brand of mustards)
• Conference room
• Elegant studio desing


• Small: 90sqm
• Limited capacity
• Not commercial / sponsor driven
• No open classes schedule
• No clear team building offer
• No Kids parties

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 January 2019
N/A
N/A
N/A
YOUTUBE
N/A
Akademia Kulinarna
Akademia Kulinarna
Whirlpool
Three main business areas:
1. Sponsorship
2. Team Building
3. Open Master classes

No mention on the site about private and kids events.

Owners are Italian:
Emanuele Castagna & Marco Ghia

Strengths
Weaknesses
• Interesting location (Soho factory)
• Established brand founded in 2013
• Ability to attract sponsors (18)
• Affordable price (195 PLN = 45 Euro)
• Open classes during weekend (both AM/PM)
• Italian Chefs
• Video editing capabilities


• Room Capacity 25 guests - Stretch to 35
• They focus on teaching not on fun
• No kids events, No focus on private parties
• No clear team building offer on the site

Core offer
Open Master Classes
From 8 to 15 events per month only during weekends. They can run up to 2 open master classes per day (Evening 19:00 to 23:00, Morning 11:00 to 15:00). Please note: 5 course menu at 195 PLN
Team Building Events
They claim ideal capacity from 20 to 25 guests, yet with the possibility to cater to bigger groups if the client requests. I would assume a maximum capacity of 40 guests. From 3 to 5 hours.
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 Jan 2019
17.000 Page Likes
137 reviews 4.9/5
Avg.15 Likes per post
1.500 Followers
141 Posts
50 to 150 Likes per post

546 Subscribers
Sponsored Video Content
High Quality
Views: average 200
YOUTUBE
N/A
COOKup
Cookup
Founded 2007
• 2 Cooking stuodios one in Warsaw one in Pozan
• Capacity: Warsaw 50 Guests, Pozan 33 Guests
• Claims: "the biggest, with largest variety of courses"
• Open starting @ 290Pln (67 Euro) / 5 dishes / 4h
They work extensively with freelancers
• All Chef and Barmen names are on internet (Easy to scout talent)

Based in Warsaw and Pozan, Cookup works over 40 award-winning and specialist chefs to stage all manner of workshops and events. In a little over five years, CookUp centres in Warsaw have organised over 2,000 events, attracting more than 30,000 people (Note 2 locations, probably Warsaw running 300+ events per year)
Strengths
Weaknesses
• Biggest assortment of classes
• Strong focus on team (CookUP talent)
• Cookup Box (recipes with ingredients delivery)
• Cookup foundation (social), probably EU founds
• Sponsors

• Small Open classes 16 Pax or 20 Pax (2 facilitators)
• Customer service (no Jivo like service)
• Focus on hard core cooking

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 Jan 2019
27.214 Page Likes
26.855 followers
139 reviews 4.7/5
Avg.15 Likes per post
5.172 Followers
1.172 Posts
30 to 120 Likes per post

n/a
YOUTUBE
2 Reviews
5/5
Food Lab Studio
Food Lab Studio
Founded 2007
  • Dining room for 70 people
  • Library, Relax area
  • Projector, Sound
  • Mobile workshop islands, Mobile demonstration island
  • Folding tables & chairs
  • Banquet for 120 people
  • Press conference for 70 people
  • Workshops for 50 people
  • Individual meetings
Strengths
Weaknesses
• Nice interior design
• Inspiring website
• Corporate offer well presented
• Good assortment of Open Classes
• International sponsors (Tefal)

• No Kids parties, nor description of Private events
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 Jan 2019
10.734 Page Likes
10.794 followers
141 reviews 4.7/5
< 20 Likes per post
444 Followers
2.849 Posts
50 to 100 Likes per post

n/a
YOUTUBE
n/a
Comfort Food Studio
Comfort Food Studio
Founded 2007
  • 120 sqm in the very center of Warsaw,
  • completely mobile kitchen
  • 30 cooking stations , 50 seats for dinner, demonstration island
  • Loft interior in the historical
  • HALL CARTS, parking for 250 cars
  • Available to the entire floor with kitchens from around the world, the largest bar, food market (????)
  • Open Classe @ 245, 295 & 345 Pln (57, 68 & 80 Euro)
  • They are very flexible (e.g. Round tables for 8)
Strengths
Weaknesses
• Nice design & cool location within food market
• Large pool of freelancers (check their web site)
• Large selection of open classes
• Dining table / possibility to have round tables for dinners
• Exhaust ventilation all stations
• One room, small size
• No active customer service (No Jivo)
• No Bar, No space for extra activities


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 01 Jan 2019
4.574 Page Likes
4.715 followers
91 reviews 5/5
< 10 Likes per post
1.566 Followers
240 Posts
30 to 80 Likes per post

n/a
YOUTUBE
n/a
Warszawski Uniwersytet Kulinarny
Warsaw Culinary University
nice site, but not active
The site is not providing any information