Poland Online Classes

April 2020
Polish Competitive Scenario
Only four competitive players in Warsaw make online classes. Others are offering closed Facebook groups during quarantine or free e - books with recipes.
Competition: Open Classes
Polish Your Cooking
Polish your Cooking
First online class launched: 6th of April
• Menu: 4-5 courses
• Payment: Przelewy24/PayPal
• Platform: no info
• Chef: local chefs and amateurs described as "passionals" (bloggers, owners of restaurants in Warsaw)
• Mostly asian menu (Malaysian, thai, Vietnamese, ramen and Indian )
• Vouchers: yes

Strengths
Weaknesses
• simple process of payment /user friendly website
• clear informations on Facebook profile
• list of past and future events on Facebook
• interaction with chefs during online class
• recipes provided in pdf file
• free delivery of ingredients to the client

• quite expensive: total cost of workshop for family 2+2 is 300 PLN
• only one information about classes on Instagram
• no introductions of chef/menu before class on social media channels
no CTA


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 06 April 2020
4608 Page Likes
4812 Following
153 reviews 5/5
Avg.15 Likes per post
1235 Followers
111 Posts
70 to 160 Likes per post

13 Subscribers
3 Videos
YOUTUBE
351 Reiviews
5/5
GOOGLE
82 Reviews
4.8 rate

Akademia Kulinarna
Akademia Kulinarna
First online class launched: 2nd of April
• Menu: depends from topic
• Payment: not applicable
• Platform: Facebook
• Chef: Cristina Catese and Marco Ghia
• Mostly Italian menu, tips how to make home made sausages, vegan food, how to organise brunch for friends, etc.
• Their activity on Facebook is mostly about supporting medical services in Poland #wzywamyposiłki, they are delivering food to hospitals
• Views of video: 500 - 1200


Owners are Italian:
Emanuele Castagna & Marco Ghia

Strengths
Weaknesses
• pro bono action supported by sponsors: Barilla, Monini, Rio Mare, Hortex, Muttti Pomodoro, Galbani Polska, Nutella, Schwepps
• good, supportive feedback from users, which increase engagement in social media channels





• low quality of videos, bad lightning
• communication is very chaotic compare what users got used to
• very strong, "aggressive" product placement


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 06 April 2020
17.000 Page Likes
18 841 Following
103 reviews 4.9/5
Avg.15 Likes per post
2460 Followers
308 Posts
50 to 150 Likes per post

650 Subscribers
Sponsored Video Content
High Quality
Views: average 200
YOUTUBE
N/A
GOOGLE
45Reviews
4.8 Rate


COOKup
Cookup
First online class launched: 2nd of April
• Menu: 2 courses (vegetarian options available)
• Payment: PayPal
• Platform: clickmeeting.pl
• Chef: locally well known chefs
• Mostly asian menu (ramen, kimchi and) and vegan
• Vouchers: yes


Strengths
Weaknesses
• low price: 19 PLN
• interaction with chef and 30 minutes of q&a session
• possibility for users to watch class again
recipes provided in pdf file (after processing the payment)
list of past and future events on Facebook
• engaging communication on Instagram


• no option to receive delivery of ingredients, some of them are not easy to get during quarantine
• users motioned in sm channels, that should studio should have more payments options than PayPal


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 6 April 2020

27 755 Page Likes
28 185 followers
96 reviews 4.7/5
Avg.15 Likes per post
6.851 Followers
1.851 Posts
30 to 120 Likes per post

n/a
YOUTUBE
4 Reviews
5/5
GOOGLE
198 Reviews
4,6 Rate
COOK Story by Samsung
Cook Story by Samsung
First online class launched: 9th of April
• Menu: 3 courses
• Payment: PayU
• Platform: no info
• Chef: locally well known chef
• Only one online class is available: topic Easter Menu
• Vouchers: yes

Strengths
Weaknesses
low price: 15 PLN
interaction with chefs during online class
interaction with chef and 30 minutes of q&a session

• only one online class is available
 no option to receive delivery of ingredients, some of them are not easy to get during quarantine
• list of ingredients will be launched on Facebook and Instagram


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 06 April 2020
9589 Page Likes
9893 followers
84 reviews 5/5
< 10 Likes per post
1.566 Followers
240 Posts
30 to 80 Likes per post

n/a
YOUTUBE
n/a
Google
14 reviews
4.5 rate