Competitors of CulinaryOn and PaintOn

August 2020
Warsaw Competitive Scenario
Crowded and fragmented market. 3 most active key players (CookUp Studio, Cookstory by Samsung & Polish Your Cooking). Not all studios seam to have survived Covid pandemic. Apart from competitors analyzed below there are also sevaral players offering strictly specialized classes (for example only Thai cuisine).
Competition: Culinary Studios
Polish Your Cooking
Polish your Cooking
Founded on 01 October 2013
• 1 room cooking studio (white loft - 35 pax)
• 3 Partner restaurants (La Cantina, Connect, L'Atelier)
• Mobile kitchen for outdoor events
• Open classes + Private Parties and Team buildings+Classes for tourists
• Classes starting @199Pln (47 euro) and 249 Pln (60 euro)
• International menu (specialised in polish cuisine)

Strengths
Weaknesses
• Established brand (credible for local cuisine)
• Flexibility (mobile studio + 3 partners rest.)
• Low cost structure (rent / HR)
• Open @47 euro (199 Pln) & @60 Euro (249 pln)
• Complete offer (Open + Private + Corporate)
• N.3 in Tripadvisor (351 reviews)
• 8 types of vouchers

• Location and studio cheap look
• Entrance is very bad - pigeons :)
• No real BAR
• No team building games (easy fix from them)
• No active sales team
• Building closes at 22:00
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on August 17th, 2020
5376 page likes
5666 following
152 reviews
4.9/5
1971 Followers
126 Posts

18 Subscribers
0 Videos
YOUTUBE
351 Reviews
5.0 rate
GOOGLE
94 Reviews
4.8 rate
Skład Bananów
Skład Bananów (Instytut Sztuki Kulinarnej)
Founded 2007
• 4 rooms cooking studio (XXL facility)
• Professional & Recreational
• Professional + Open + Private + Corporate
• Open classes @ 220 Pln (50 Euro), 8 to 16 Pax, 4-5h
• Hangar feeling yet with very basic fit-out
• Emphasis on international team
Strengths
Weaknesses
• More than 10 years on the market (2007)
• XXL facility with 4 connected cooking rooms
• Large pool of chefs / instructors (38)
• Active in open classes
• part of big culinary group, well known in Warsaw
• possibility to hire a chef for privet party at home (1500 pln/330 euro)

• Very poor website
• Weak in social media
• Cheap looking location
• No Bar
• low quality of social media content

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 21 April 2020
8950 Page Likes
9142 Following
185 reviews 4.5
Avg.<10 Likes per post
294 Followers
775 Posts
50 to 150 Likes per post

N/A
YOUTUBE
N/A
Google
Rieviews: 238
4,5

One class per day
Open Classes
A wide selection of international themed classes. 3-4 hours per class, 4 dishes and price of 220 to 320 Pln. From 8 to 16 Guests per class. They publish the class calendar 2 months in advance. For now all classes are suspended.
Małe Przyjemości
Małe Przyjemości
Founded 2016
• Kids and family parties are a main core of avtivity
• Professional + Open + Private + Corporate
• Open classes @ 220 Pln (50 Euro), 8 to 16 Pax, 4-5h
• Hangar feeling yet with very basic fit-out
• Emphasis on international team
Strengths
Weaknesses
• Family and kids friendly (4+ yo.)
• Instructors (not chefs) are having pedagogical background
• Elegant studio design, kids friendly
• Simple but nice visual identity
• Possibility of renting studio


• Cheap looking location (outside)
• Limited capacity
• Not commercial / sponsor driven
• No open classes schedule
• No clear team building offer
• Offer based on vouchers
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 21 April 2020
2071 Page Likes
2195 Following
45 reviews 5
409 Page Likes
640 Posts

N/A
YOUTUBE
Reviews 8
5/5
GOOGLE
Reviews 28
4.4

Akademia Kulinarna
Akademia Kulinarna
Whirlpool
Founded 2013
Three main business areas:
1. Sponsorship
2. Team Building
3. Open Master classes
4. Very active on social media and emphasizes support for hospitals during quarantine

No mention on the site about private and kids events.

Owners are Italian:
Emanuele Castagna & Marco Ghia

Strengths
Weaknesses
• Interesting location (Soho factory)
• Nice social media content
• Ability to attract sponsors (18)
• Affordable price (195 PLN = 43 Euro)
• Open classes during weekend (both AM/PM)
• Italian Chefs
• Video editing capabilities


• Room Capacity 25 guests - Stretch to 35
• They focus on teaching not on fun
• No kids events, No focus on private parties
• No clear team building offer on the site

Core offer
Open Master Classes
From 8 to 15 events per month only during weekends. They can run up to 2 open master classes per day (Evening 19:00 to 23:00, Morning 11:00 to 15:00). Please note: 5 course menu at 195 PLN
Team Building Events
They claim ideal capacity from 20 to 25 guests, yet with the possibility to cater to bigger groups if the client requests. I would assume a maximum capacity of 40 guests. From 3 to 5 hours.
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 21 April 2020
18 403 Page Likes
103 reviews 4.9/5
Avg.15 Likes per post
2417 Followers
315 Posts
50 to 150 Likes per post

652 Subscribers
Sponsored Video Content
High Quality
Views: average 200
YOUTUBE
45 reviews
4.8
GOOGLE

45 reviews 4.5

COOKup
Cookup
Founded 2007
• 2 Cooking stuodios one in Warsaw one in Pozan
• Capacity: Warsaw 50 Guests, Pozan 33 Guests
• Claims: "the biggest, with largest variety of courses"
• Open starting @ 290Pln (67 Euro) / 5 dishes / 4h
They work extensively with freelancers
• All Chef and Barmen names are on internet (Easy to scout talent)

Based in Warsaw and Pozan, Cookup works over 40 award-winning and specialist chefs to stage all manner of workshops and events. In a little over five years, CookUp centres in Warsaw have organised over 2,000 events, attracting more than 30,000 people (Note 2 locations, probably Warsaw running 300+ events per year)

One of the bigger competitors of CulinaryOn
Strengths
Weaknesses
• Biggest assortment of classes
• Strong focus on team (CookUP talent)
• Cookup Box (recipes with ingredients delivery)
• Cookup foundation (social), probably EU founds
• Sponsors
• High actyvity on social media, support from local influencers

• Small Open classes 16 Pax or 20 Pax (2 facilitators)
• Customer service (no Jivo like service)
• Focus on hard core cooking

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 20 April 2020
27 790 Page Likes
28 227 followers
94 reviews 4.7/5
Avg.15 Likes per post
7228 Followers
1.864 Posts
30 to 120 Likes per post

n/a
YOUTUBE
4 Reviews
5/5
GOOGLE
198 Reviews
4.6
Ulala Chef
Ulala Chef
  • Hub for chefs
  • Focused on family gatherings and house parties
  • Providing ingredients, equipment and tableware
  • "More than just catering"
  • Not only workshops also privet professional cooking lessons
  • Operations in all big cities in Poland and Germany
  • Menu from simple breakfast, bbq to fine dining
  • Sommelier support
  • Prices from 55 pln to 500 pln (12-120 euro)
Strengths
Weaknesses
• Following culinary trends
• Cooperation with well known chef (Karol Okrasa)
• 24th cities range all over the country and Germany
• Table service and cleaning house kitchen after event


• No location or studio
• Very poor website
• Low quality social media content
• No sponsors


FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated on 21 April 2020
6009 Page Likes
5997 followers
0 reviews

1718 Followers
3,889 Posts


7 followers
YOUTUBE
4 Reviews
5/5
n/a
GOOGLE
Comfort Food Studio
Comfort Food Studio
Founded 2007
  • 120 sqm in the very center of Warsaw,
  • completely mobile kitchen
  • 30 cooking stations , 50 seats for dinner, demonstration island
  • Loft interior in the historical
  • HALL CARTS, parking for 250 cars
  • Available to the entire floor with kitchens from around the world, the largest bar, food market (????)
  • Open Classe @ 245, 295 & 345 Pln (57, 68 & 80 Euro)
  • They are very flexible (e.g. Round tables for 8)
  • Offer for kids events durng school holidays
Strengths
Weaknesses
• Nice design & cool location within food market
• Large pool of freelancers (check their web site)
• Large selection of open classes
• Dining table / possibility to have round tables for dinners
• Exhaust ventilation all stations
• Simple way to buy workshops on a website

• One room, small size
• No active customer service (No Jivo)
• No Bar, No space for extra activities
• No update on a website about actual situation

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
5218 Page Likes
5447 followers
72 reviews 4.5/5
< 10 Likes per post
1896 Followers
348 Posts
30 to 80 Likes per post

n/a
YOUTUBE
n/a
GOOGLE
review: 4
4.5
Warszawski Uniwersytet Kulinarny
Warsaw Culinary University
Founded october 2018
• Polish cooking classes, international cooking classes, cooking lessons
• Price: 229 pln for open classes
• Website still look very poor
• Shop "Orient Box" on a website, selling set of asian products

Strengths
Weaknesses
• Nice design & cool location within food market
• Mobile studio
• Large selection of open classes
• Possibility of rental studio


• One room, small size
• No active customer service
• No Bar, No space for extra activities
• No clear offer/price list
• Not much info abut company
• No schedule for open classes
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
5447 Page Likes
1765 followers
26 reviews 5/5

1131 Followers
163 Posts


n/a
YOUTUBE
13 Reviews
5/5
GOOGLE
review: 42
5.0
Cook Story by Samsung
Cook Story by Samsung
• Cooperation with well know chefs, journalists, food influencers
• 200 square meters studio (they claim to organise event for 200 pax in the same time)
• Partly focused on a "mission" too tech people how to cook healthier
• Open classes are main core of activity
• Prices for open classes 200 - 260 pln (44-55 euro)



Strengths
Weaknesses
• Nice design & cool location within food market
• High activity on social media with good looking content
• Following food trends (vegan, fit, zero waste)
• High range of open classes
• Possibility of rental studio
• Open classes for kids with dedicated menu

• No bar
• No active customer service

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
10 031 Page Likes
10 355 followers
84 reviews 5/5

15800 Followers
423 Posts


31 subscribers
YOUTUBE
53 Reviews
5/5
GOOGLE
review: 14
4.5
Online Classes
Only four out nine competitive players in Warsaw make online classes.
Polish Your Cooking
Akademia Kulinarna Whirpool
CookUp
Cook Story by Samsung

Polish Competitive Scenario for PainOn and WineOn

Not many competitors on the market - most of painting classes are organised by privet art schools or small event agencies.
Art&Wino
• Privet and corporate events
• Providing all equipment (brushes, canvas, easels, etc.)
• Only external events
• Prices 45000-7000 pln (993-1500 euro)
• Groups from 20 to 50+ pax



Strengths
Weaknesses
• Custumized topics of panting
• Additional options: video, photo shoot, lightening
• Good customer service


• No studio
• No food provided
• Poor looking website
• Not much activity on social media
• No open classes
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
815 Page Likes
863 followers
23 reviews 4,8/5

n/a
n/a
YOUTUBE
n/a
GOOGLE
n/a
Wine&Paint
• Private and corporate events
• Open classes
• teambulding
• Open classes are main core of activity
• Prices for open classes 159 - 239 pln (35-56 euro)



Strengths
Weaknesses
• Private and corporate events
• Open classes
• Music is adjusted to the mood of painting topic
• Small classes in trendy spots in Warsaw
• Partnership with wine supplier (announceing special wine prices for clients)
• No studio
• No bar
• No offer in polish on a website
• poor comunication on social media

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
1577 Page Likes
1668 followers
109 reviews 5/5

382 followers
150 posts

n/a
YOUTUBE
n/a
GOOGLE
reviews 23
5.0
Sztukarnia
• Private and corporate events,
• Office art
• Creative room
• Classes for kids
• Prices for open classes 200 - 260 pln (44-55 euro)



Strengths
Weaknesses
• Private and corporate events
• High range of classes (painting, scrapbooking, ceramics, etc.)
• Fully professional workshops


• No bar
• No food or snacks
• Classes are orientated on lectures (no fun part)
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
537 followers


589 followers
1175 posts

24 subscribers
YOUTUBE
reviews 2
5/5
GOOGLE
reviews 114
4,7
Varsztownia
• Private and corporate events,
• Open Classes
• Creative room
• No age limits
• Prices for open classes 200 - 260 pln (44-55 euro)



Strengths
Weaknesses
• Private and corporate events
• High range of classes
• Ability to organise classes all over the country
• Online classes (creative writing, acting, singing)

• No bar
• No food or snacks
• No pricing for corporate events on a website (office is temporaly closed)
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
4813 Page Likes
5160 followers
2 reviews 5/5


976 followers
33 posts

24 subscribers
YOUTUBE
n/a
GOOGLE
reviews 5
5.0
Winicjatywa
• Private and corporate events,
• Wine, whiskey workshops
• Online magazine
• Shop




Strengths
Weaknesses
• Private and corporate events
• High range of classes
• Hight quality of classes
• Cooperation with well known wine someliers
• Classes are organised in a top city locations
• Facebook lives increasing wine, champagne, prosecco knowledge

• No studio
• No food or snacks

FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
4813 Page Likes
5160 followers
2 reviews 5/5


976 followers
33 posts

24 subscribers
YOUTUBE
n/a
GOOGLE
reviews 5
5.0
FACEBOOK
INSTAGRAM
TRIPADVISOR
Updated 21 April 2020
21 521 Page Likes
22 099 followers



n/a

517 subscribers
YOUTUBE
n/a
GOOGLE
n/a
Galeria Xandu
• Private and corporate events,
• Wine and painting classes
• Professional workshops
• Online meetings about art and art investments
• Aucions and exibitions



Strengths
Weaknesses
• Private and corporate events
• High range of classes
• Hight quality of classes
• Nice location

• no orientation on fun
• No food or snacks
• Quite expensive classes (780 pln)